Lunch with Leaders: Seven Tips from Betsy Annese

This past March, Betsy Annese, President of Annese Public Relations, served as the guest speaker for Young Leaders United (YLU) for a Lunch with Leaders session. With over 30 years of corporate experience, Annese has provided public relations for major companies, such as Lowe’s Home Improvement, Reynolds American, and Wake Forest University Schools of Business. 

Although she shared so much more, here are seven bits of professional advice given by Betsy Annese: 

BE BOLD. Be willing to take bold steps and make bold moves to achieve your goals. Be willing to tread in the direction that others may be too timid or afraid to go.  Calculate your risks, but don’t be afraid to lose. 

GO ABOVE AND BEYOND. Hustle! Complete your assignments, then ask for more. Get to know your bosses and learn to anticipate their needs. Volunteer for committees in and outside the company and expand your network. 

AS YOU MOVE UP THE LADDER, REACH DOWN AND HOLD IT STEADY FOR THOSE BELOW YOU. Success is obtained through teamwork. Just as you work to make your boss look his/her best, others are doing the same for you. Don’t forget to show them your appreciation. 

LEARN TO LOVE REJECTION. Every potential client or boss is not going to say yes. But don’t assume that every “No” is about you. It could just be bad timing, lack of adequate budget, chemistry or something else.

GIVE GOOD EYE CONTACT. Begin your conversation by locking eyes with the audience or person who will hear your message. It may feel a little uncomfortable, but your authority and credibility will increase. 

ALWAYS BE POSITIVE. Meet tough and negative moments with smiles and kindness. When needing to defend yourself, simply state the facts.  The facts are your credibility.

COMMUNICATE. In everything that you do – verbally or non-verbally – you are communicating. Even in utilizing the above advice, you are communicating. Communication is essential to your career. 

Thanks to Betsy Annese for sharing her experiences and wisdom with YLU. Want to be a part of YLU and attend future events? Click here for more information.  

Stay tuned to ForsythUnitedWay.org for more information and to become engaged with the community work of United Way and its partner organizations. 

 
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Lunch with Leaders: Seven Tips from Betsy Annese

This past March, Betsy Annese, President of Annese Public Relations, served as the guest speaker for Young Leaders United (YLU) for...

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